Don’t know? Using Ignite shows you how.
This week, Avvo Ignite is excited to release a new report for email drip campaigns. Now attorneys who are using the feature to schedule automatic email campaigns and follow up messages can see how well the emails are performing, i.e., how many potential clients actually view the emails.
Don’t know what drip campaigns are, or how to best use them to improve your business marketing?
Drip email campaigns are an easy way to stay in touch with your prospects. Rather than having to send each contact a separate email, using Avvo Ignite, you can easily design and schedule a series of emails to send to different folks at different times. It is still 1 to 1 communication, but scalable because it is all automatic!
The most successful drip campaigns have very specific goals, for example:
- Educating new clients
- Helping manage follow-up for consultations
- Supporting prospects while they are responding to an intake request
- Advertising more services to existing clients
By making good use of drip campaigns, your firm will benefit in many ways:
- Making prospects ready for retainment
- Reducing the time spent on educating prospects
- Minimizing loss of a lead
- Motivating the prospect to continue communication
With Ignite, we’ve made it easy to set up drip campaigns, so that it is easier than traditional email marketing. This investment pays off with measurable business benefits. And now, with the latest feature, you can see just how well your email messages are performing.
Ok! so where can you find it?
Click on the Reports tab on the top navigation and then click on Drip Campaigns on the left menu. You can always talk to your Personal Account Managers and know more about how the Ignite Drip Campaign can help you and your firm attain powerful and effecting marketing.
Product Manager, Avvo Ignite
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